Automobile

Turkey August 2021: Dacia (+349.2%) scores first podium finish in market off -5%

Dacia is up to #3 brand in Turkey in August.

The Turkish new light vehicle market edges down -5% year-on-year in August to 58.454 units, leading to a year-to-data tally now up 24.3% to 501.004. Evolutions vary wildly between the most popular brands. Fiat (-23%) struggles year-on-year but scores a 17.7% share, two percentage points above its year-to-date level. Renault (+98.6%) almost doubles its sales year-on-year, gains five spots on July to #2 and hits 14.8% share vs. 10.4% so far in 2021. Dacia (+349.2%) is up 4-fold year-on-year and manages its very first podium finish in Turkey with 7.6% share vs. 5.2% YTD. Hyundai (+66.1%) also shines at #4 with 7.5% share vs. 4.9% YTD. Reversely Volkswagen (-33.6%) and Ford (-52%) tumble down and round out the Top 6. Honda (+84.7%), Citroen (+31.4%) and Mercedes (+19.5%) also outpace the market in the remainder of the Top 10. Further down, Isuzu (+791.7%), Suzuki (+214.9%), Iveco (+51.4%), Ssangyong (+43%), Volvo (+38.1%) and Land Rover (+28.9%) stand out.

Previous month: Turkey July 2021: Hyundai (+28.4%), Kia (+8.9%) buck market down -45.2%

One year ago: Turkey August 2020: Fiat (+304.2%), Ford (+417%) top market rallying back up 134.4%

Full August 2021 Top 45 All-brands ranking below.

Turkey August 2021 – brands:

Pos Brand Aug-21 % /20 Jul 2021 % /20 Pos FY20
1 Fiat 10,366 17.7% -23.0% 1 78,726 15.7% 12.5% 1 1
2 Renault 8,678 14.8% 98.6% 7 52,254 10.4% -1.9% 3 2
3 Dacia 4,420 7.6% 349.2% 4 26,097 5.2% 53.6% 6 8
4 Hyundai 4,405 7.5% 66.1% 5 24,496 4.9% 60.9% 7 9
5 Volkswagen 4,206 7.2% -33.6% 2 52,837 10.5% 43.5% 2 4
6 Ford 4,132 7.1% -52.0% 3 44,812 8.9% 0.3% 4 3
7 Honda 2,257 3.9% 84.7% 9 18,234 3.6% 55.7% 10 12
8 Mercedes 2,220 3.8% 19.5% 11 16,120 3.2% 37.9% 13 13
9 Citroen 1,977 3.4% 31.4% 13 16,535 3.3% 18.3% 12 10
10 Nissan 1,638 2.8% -24.2% 18 10,482 2.1% 87.2% 15 17
11 Audi 1,525 2.6% -41.7% 16 9,451 1.9% -21.4% 18 14
12 BMW 1,429 2.4% -32.7% 15 9,478 1.9% 31.3% 17 16
13 Skoda 1,376 2.4% -25.2% 8 20,981 4.2% 73.6% 9 11
14 Seat 1,183 2.0% -16.5% 17 9,914 2.0% 32.8% 16 18
15 Peugeot 1,130 1.9% -34.9% 14 22,495 4.5% -0.3% 8 5
16 Kia 1,122 1.9% -29.0% 10 13,678 2.7% 77.2% 14 15
17 Opel 987 1.7% -10.8% 12 17,003 3.4% -6.6% 11 7
18 Volvo 700 1.2% 38.1% 19 4,850 1.0% 21.5% 19 19
19 Suzuki 551 0.9% 214.9% 20 2,571 0.5% 58.8% 21 22
20 Mitsubishi 370 0.6% -70.7% 21 3,525 0.7% -17.2% 20 20
21 Toyota 293 0.5% -89.5% 6 34,407 6.9% 90.9% 5 6
22 Iveco 277 0.5% 51.4% 23 1,750 0.3% 101.6% 23 24
23 Jeep 272 0.5% -2.5% 22 2,437 0.5% -3.3% 22 21
24 Land Rover 165 0.3% 28.9% 24 1,411 0.3% 27.0% 24 23
25 Mini 144 0.2% -24.6% 25 840 0.2% 21.2% 25 25
26 SsangYong 113 0.2% 43.0% 29 699 0.1% 41.5% 26 26
27 Isuzu 107 0.2% 791.7% 26 499 0.1% 38.6% 27 30
28 DS 83 0.1% 59.6% 30 454 0.1% 22.7% 28 27
29 Subaru 56 0.1% -41.7% 27 448 0.1% -8.8% 29 28
30 Porsche 35 0.1% 218.2% 28 423 0.1% 143.1% 30 29
31 Lexus 18 0.0% 28.6% 34 147 0.0% 58.1% 33 35
32 Cupra 18 0.0% new 35 107 0.0% new 34  –
33 MG 17 0.0% new 31 178 0.0% new 31  –
34 Karsan 17 0.0% -81.9% 32 104 0.0% -67.6% 35 31
35 DFSK 17 0.0% new 38 43 0.0% new 39  –
36 Mazda 14 0.0% -12.5% 36 79 0.0% -18.6% 36 34
37 Alfa Romeo 12 0.0% -58.6% 33 169 0.0% 152.2% 32 33
38 Maserati 12 0.0% 200.0% 39 46 0.0% 109.1% 38 37
39 Jaguar 7 0.0% -53.3% 37 61 0.0% -49.6% 37 32
40 Aston Martin 3 0.0% -40.0% 40 22 0.0% 69.2% 40 40
41 Ferrari 1 0.0% -50.0% 41 17 0.0% 13.3% 41 38
42 Lamborghini 1 0.0% -50.0%  – 9 0.0% -30.8% 42 39
43 Bentley 0 0.0% n/a 42 8 0.0% -11.1% 43 41
44 Smart 0 0.0% n/a  – 7 0.0% -85.1% 44 36

Source: ODD


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